What's wrong with American political reporting in one sentence

From Beth Reinhard in The National Journal, and you don't have to be a Ron Paul supporter to see my point:

Ron Paul, the Texas congressman who has run for president before, did little to shake his image as a fringe candidate by talking too fast and dropping obscure subjects like “Keynesian bubble" and “monetary policy" into the conversation.

Maybe they're not quite so fascinating as Princess Beatrice's hat, but still.