The obligatory Barilla post

Guido Barilla has the right to say what he thinks about the family. Those who disagree with him have the right not to buy Barilla products. Why is this so difficult to understand?

People who complain about economic coercion against Barilla must know on some level that they're mistaken, since activists on both the right and the left have long used boycotts. Then again, perhaps economic coercion, like judicial activism, means whatever the person using the term doesn't like.