Greater media objectivity

We keep hearing about how difficult it is for the media to report objectively. To help them, I offer the following suggestions:

1. Make a reasonable effort to research your subject.
2. Present all material information of which you are aware. Information that contradicts whatever point you're trying to make is per se material.
3. Don't present arguments, assertions, or conclusions as though they were evidence.

I have to follow these (and other) rules in my job, so I don't see why it would be so difficult for journalists to do so.